Tuesday, June 29, 2010

Future of print media in the age of Internet an television



Introduction
                                                     Media is a fourth estate in Indian democracy playing crucial role in the maintaining of democracy in India. In olden days there is only print media, now due to technological developments there are other media like television and the Internet. These two types of medium of communication are very fast and reaches the audience very fast, hence these two media will threaten the print media. Hence Now a days there are enough doubts in the minds of people regarding print media. The great question is what the future of the print media is in the age of Internet and Television.
                            Even in these days of technological developments like television and Internet still the print media most relevant.
There are problems with other media for instance if you take the internet in Indian context computer literacy in India very lower. There e is a big gap between computer literates and illiterates. In India literacy levels are very low. Only 60% of the population in India are literate. In these Population only 10% computer literate. The technological penetration is very low in India only very limited population will depend on the computer.
                             Another point is in Internet news can be updated very quickly, but space constraint will remain, hence there cannot be proper analysis and views on the news that’s why print media editorial still most Sought after topic for its analysis and views.
                          Further there are lots of difficulties for accessing the Internet but accessing newspaper in Print in remote villages are also very easy.
Due to accessibility the print media will score higher than the Internet.
 Another media which give good competition to the print media is television media. Now a days there are lot of  News channels in television which bombarding with the news for the audience 24/7. There are a lot of problems with this media. Sensationalism of news very high on television. Due to competition between the channels sensationalism
is very high.
                           Another point for this media also accessibility is also problematic even though when compared with the internet accessibility of this medium is higher still the presentation is lower when compared to print media .
                         The advantages of print media are correct and accurate news presentation and correct analysis of news and views accessibility is higher when compared with internet and television. Hence in India readership of print media is going higher and higher if you want to succeed in this information age the print media also must correct its loop holes like paid news phenomenon sensationalism of news and yellow journalism. Media must remember the people want to correct and accurate information not sensational news.
                          If the above corrections are made the print media is becoming more important and relevant today.




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