Introduction
Media is a fourth estate in Indian
democracy playing crucial role in the maintaining of democracy in India .
In olden days there is only print media, now due to technological
developments there are other media like television and the Internet. These two
types of medium of communication are very fast and reaches the audience very
fast, hence these two media will threaten the print media. Hence Now a days
there are enough doubts in the minds of people regarding print media. The great question is what the future of the print media is in the
age of Internet and Television.
Even in these days of technological developments like television and Internet
still the print media most relevant.
There are problems with other media for instance if you take the
internet in Indian context computer literacy in India very
lower. There e is a big gap between computer literates and illiterates. In India literacy
levels are very low. Only 60% of the population in India are
literate. In these Population only 10% computer literate. The technological
penetration is very low in India only
very limited population will depend on the computer.
Another point is in Internet news can be updated very quickly, but space
constraint will remain, hence there cannot be proper analysis and views on the
news that’s why print media editorial still most Sought after topic for its
analysis and views.
Further
there are lots of difficulties for accessing the Internet but accessing newspaper
in Print in remote villages are also very easy.
Due to accessibility the print media will score higher than the
Internet.
Another media which give good competition to the print media
is television media. Now a days there are lot of News channels in
television which bombarding with the news for the audience 24/7. There are a
lot of problems with this media. Sensationalism of news very high on
television. Due to competition between the channels sensationalism
is very high.
Another
point for this media also accessibility is also problematic even though when
compared with the internet accessibility of this medium is higher still the
presentation is lower when compared to print media .
The
advantages of print media are correct and accurate news presentation and
correct analysis of news and views accessibility is higher when compared with
internet and television. Hence in India readership of print media is going
higher and higher if you want to succeed in this information age the print
media also must correct its loop holes like paid news phenomenon sensationalism
of news and yellow journalism. Media must remember the people want to correct
and accurate information not sensational news.
If
the above corrections are made the print media is becoming more important and
relevant today.